Dallas Ad League Names AT&T Official Education Sponsor and Awards First AT&T Advertising Excellence Scholarship

Dallas ─ March 8, 2010 ─ AT&T, a premier communications company, was named the official education sponsor of the Dallas Ad League (DAL). The Dallas Ad League Foundation recognized AT&T and the first recipient of the AT&T Advertising Excellence Scholarship at a DAL luncheon in Dallas attended by more than 250 advertising and communications professionals.

Imani Jackson, a junior in mass communications at Grambling State University in Louisiana, was honored as the recipient of the AT&T Advertising Excellence Scholarship. The $6,000 scholarship is for the spring and fall 2010 academic year. The educational award was presented by Lori Follmer, head of media operations for AT&T. Jackson is editor and chief of The Gramblinite, the school’s newspaper, and is active in local community service and performing arts. Jackson’s professor and academic advisor at Grambling State University, Wanda Peters, was in attendance at the event.

“Education is one of the primary pillars of the Dallas Ad League Foundation. The generous support of AT&T with the creation of the AT&T Advertising Excellence Scholarship enables the DAL to better deliver on our commitment of providing well-needed support for the development of future advertising and communications professionals,” said Lindsay Jacaman, president of the Dallas Ad League.

In addition to the scholarship award for advertising and communications students of colleges within the American Advertising Federation’s Tenth District, AT&T’s education sponsorship of the DAL spans the creation of an internship program, an AT&T-sponsored student table at DAL events, and an AT&T Advertising Tour among several AAF Tenth District schools.

“AT&T’s support of the Dallas Ad League fits strategically with the mission of the AT&T Foundation, which includes advancing education, creating opportunities and improving lives,” said Chris Schembri, Vice President of media services for AT&T. “Helping to create a well-deserved opportunity for Imani to continue her studies in the field of communications is on track with what we hoped to accomplish as the DAL’s education sponsor.”